"Hop" Ewing, then mayor of Florence, who "sketched different ideas on a napkin". With time running out to comply with the law, civil staff met for a brainstorming session at the Stringtown Restaurant with C.M. Īmong the discussed possibilities were repainting the tower or covering the words with a large tarpaulin. In July 1974, state Bureau of Highways officials told the city that the tower's sign was illegal because it advertised something which didn't yet exist. The giant advertisement immediately raised legal concerns. of Pittsburgh, Pennsylvania, and painted in 1974 by the Virginia Erection Co. The tower was built by the Pittsburgh-Des Moines Steel Co. The tower would thus advertise the mall, which would open in September 1976. In the early 1970s, the developers of the yet-to-be-built mall gave the land for the tower to the city, stipulating that the words "Florence Mall" be painted on it in view of interstate motorists. The water tower, which can hold about 1 million US gallons (3,800 m 3), stands in Boone County in northern Kentucky, due south of Runway 18L/36R of Cincinnati/Northern Kentucky International Airport and between I-75/I-71 and Mall Circle Road, northeast of the mall. The tower, built in 1974 and initially painted with the words FLORENCE MALL in giant letters, became a regional landmark after the M was changed to Y' to address legal concerns. It stands between the Florence Mall and Interstate 75/ Interstate 71, where it is seen by millions of interstate motorists annually. The Florence Y'all Water Tower is a water tower owned by the city of Florence, Kentucky, United States. The Florence "Mall" tower before the M was changed to Y-apostrophe.
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